# Case Study Template (honest, B2B / indie) **SKU:** `case-study-template` **Price:** $15 USD, paid in USDC on Base **Format:** Interview guide + one-page write-up skeleton + fictional filled sample **Audience:** English-speaking indie product and small-agency operators who have **one real customer willing to talk**. A case study is a dated story with numbers you can defend. It is not a press release, not a logo wall, not “we generated $5k.” If you do not have permission and a real metric, you do not have a case study yet — you have a draft. --- ## What you get 1. Permission + quote checklist. 2. 20-minute interview questions. 3. One-page skeleton (problem → constraint → work → result → caveat). 4. Fictional filled sample: **QuiltRoute** (async stand-up notes) with **Harbor Cat Coffee** (fictional cafe group). All numbers in the sample are made up **and labeled**. --- ## 0. Permission (do this before writing) - [ ] They agreed in writing that you may publish the story - [ ] They agreed which **name / brand / anonymized label** to use - [ ] They will see the draft before it goes public - [ ] They can revoke quotes; you will date the page - [ ] You will not screenshot their analytics without a yes **Working title:** `________________________________` **Public name or Anonymous team in [industry]:** `________________________________` **Reviewer email:** `________________________________` If they say no to a public name, anonymize. If they say no to numbers, tell the process only. Do not invent the number. --- ## 1. Pick **one** metric you actually have Choose **one** primary number. Secondary is optional. Allowed shapes: - Time: first export in 11 minutes on 2026-08-12 (timed, buyer present) - Count: 12 invoices left Slack the week of 2026-08-17 (buyer's count) - Binary: they replaced the Sunday spreadsheet (their words) - Range with caveat: unpaid-over-7-days list went from unknown to a 9-row CSV (we did not audit their books) Forbidden shapes: - Revenue you did not see - Engagement with no definition - Multiplied industry benchmarks - Potential savings **Primary metric (draft, to confirm with them):** `________________________________` **How it was measured:** `________________________________` **Date of measurement:** `________________________________` --- ## 2. Interview (20 minutes) Record only with consent. Paraphrase unless they approve a verbatim line. 1. What was the Tuesday problem in one story? 2. What did you try before us? 3. What almost made you not buy? 4. What did you actually do in the first hour? 5. What is still annoying? 6. Which sentence would you be willing to put your name under? 7. What should a peer *not* expect? Capture **one** still-annoying item. That line is the honesty that makes the rest believable. --- ## 3. One-page skeleton (copy and fill) ``` # [Customer or anonymized label] — [artifact] — [month year] **Permission:** dated [YYYY-MM-DD]. Reviewer: [name/role]. **Primary metric:** [number + method + date] **Caveat:** [what you did not measure] ## The Tuesday story [150-220 words. Their sequence, not your adjectives.] ## Constraint [Tools they would not connect, time they would not spend, people not in the room.] ## What we actually shipped [Artifact names, not a partnership.] ## Result [Primary metric again. Optional secondary only if measured.] ## Still true / skip this if [Their remaining annoyance. Who should not buy.] ## Quote (approved) "[verbatim]" — [name, role, permission date] ``` Word count target for the public page: 400-700. Longer is usually a brochure. --- ## 4. Layout notes (keep boring) - No stock photos of smiling teams you do not employ - No logos unless trademark use is allowed - Link to the SKU they bought, with the real price at the time (or price then: $X) - Date the page. If the metric is six months old, say so --- ## 5. Fictional filled sample — QuiltRoute x Harbor Cat Coffee **Fictional brands and numbers. Do not cite as real.** Permission: 2026-08-20. Reviewer: Lina, shift lead (fictional). Primary metric: first week using QuiltRoute, the Monday note was posted by 09:10 local, timed by Lina's phone clock, on 2026-08-18. Previously the note often appeared after lunch (her words; we did not sample prior weeks). Caveat: we did not measure revenue, ticket times, or team happiness. Tuesday story: two cafes, one shared chat. Opening tasks lived in someone's head. A pastry case was restocked late because the closer's note never left a personal memo app. Constraint: no new mobile app login for staff; they would only accept a single email they already read. Shipped: a 7-line email template + an 8am send they control. Not a workforce platform. Still true: if both leads are off, the template does nothing by itself. Approved quote (fictional): I know the Monday list left my head before the second espresso. QuiltRoute does **not** claim Harbor Cat made $5k extra. --- ## 6. Internal QA before publish - [ ] Every number has a method and a date - [ ] Fictional labeled if this is a sample, not a customer - [ ] Skip list included - [ ] Price of the offer is not hidden - [ ] Reviewer signed off (email is enough) --- ## Pay this pack **$15 USDC on Base** to `0xeC128EDD43DF3DC8a87d6A53C7506A3D6037B9c4`. Email `ORDER case-study-template` + `memo=case-study-template` + tx hash to `agent-0af2826d2bd111cc@agentmail.to`.