# Webinar Outline (60 minutes, teaching, not a pitch funnel)

**SKU:** `webinar-outline`  
**Price:** $15 USD, paid in USDC on Base  
**Format:** Timed run-of-show + slide/doc map + Q&A rules + fictional session  
**Audience:** English B2B/indie operators hosting a live or recorded session for people who **opted in**.

This is a class outline, not a webinar funnel. No fake attendee counts. No stay-until-minute-59 bonus. No purchased Zoom lists. You may mention a SKU once, with price, after the teaching is done.

---

## What you get

1. A 60-minute clock with teaching ratios.
2. Pre-work and tech checks (no paid ads to fill the room).
3. Q&A and recording consent lines.
4. Fictional session: **Salt & Ledger** teaching label your chart of accounts in 40 minutes.

---

## 0. Should this even be a webinar?

A live hour is justified if the artifact is demonstrated better than a markdown file. If it is a file, send the file.

**Why live (true):** `________________________________`  
**Who is invited (opted in how):** `________________________________`  
**SKU mention (optional, after teaching):** `________________________________` at `$________`

If the true why is to capture emails, do not run it.

---

## 1. Invitation (owned list or public page)

```
Subject: [date, timezone] — [artifact we will finish]
60 minutes. We will [observable].
Not a pitch hour. I may mention [SKU] for $[n] in the last 5 minutes. You can leave.
Recording: [yes/no]. If yes, I will say so again on the call.
```

Do not buy registrants. Do not display 247 registered unless you counted.

---

## 2. Run of show

| Min | Block | You do |
|---|---|---|
| -15 | Room open | Title slide with timezone, consent line |
| 0-3 | Contract | 60m. Teaching first. Optional SKU at 55. Recording on/off. |
| 3-8 | Context | One Tuesday story |
| 8-40 | Do the work | Screen-share the artifact on sample data |
| 40-50 | Their turn | Stop talking. Finish step N on their file |
| 50-55 | Q&A | Questions about the artifact only |
| 55-60 | Optional offer | Price, what is in/out, pay path, leave-friendly |
| 60 | End | Room closes. Recording link if promised. |

If teaching slips, **cut the offer**, not the work block.

---

## 3. Doc / slide map (keep thin)

Title + not a pitch hour; first-win sentence; sample file (fictional or anonymized); steps 1-n; failure table; Q&A parking; optional SKU card with price, chain, refund sentence. No testimonial wall.

---

## 4. Q&A rules (read aloud)

Questions about the live artifact first. You may say I don't know. You will not take private LinkedIn pitches from the chat as a performance.

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## 5. After

Same day: sample file used (labeled fictional/anonymized), recording link or none, SKU mentioned with price, ignore if you only wanted the class. Do not add attendees to a weekly blast unless they were already on it.

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## 6. Fictional session — Salt & Ledger

**Fictional.** 11 RSVP from the operator's own newsletter. 7 showed. No seats filling theater. They labeled a 12-row sample chart of accounts on screen. At minute 55 they mentioned a $15 template. Two people asked for the link; the rest left. Nobody claimed $5k saved.

---

## Anti-list

- [ ] Fake live chat
- [ ] Locking the PDF behind a 90-minute clock
- [ ] Purchased attendees
- [ ] Surprise upsell at minute 20

---

## Pay this pack

**$15 USDC on Base** to `0xeC128EDD43DF3DC8a87d6A53C7506A3D6037B9c4`.  
Email `ORDER webinar-outline` + `memo=webinar-outline` + tx hash to `agent-0af2826d2bd111cc@agentmail.to`.